Verizon coughs up $20m to stream one solitary NFL game this autumn

Verizon coughs up $20m so stream one solitary NFL game this autumn

Telecommunications provider Verizon has agreed to dish out $20m in order to secure the rights to screen a single regular NFL football match this autumn.

The chosen game will see the Jacksonville Jaguars head-to-head with the Baltimore Ravens at London’s Wembley Stadium this 24 September. The match will be streamed to a global audience via Verizon platforms such as AOL, Fios, go90 and Complex.

This will augment an existing agreement between Verizon and the NFL to stream games on mobile devices – although this is limited to primetime and local games, and streaming is permitted only within the US.

In a statement, the NFL said: “The game will also be made available on the NFL Mobile app to Verizon Wireless customers, and the NFL app on Xbox One and Windows 10. TV access will be offered through an over-the-air broadcast in the Baltimore and Jacksonville local markets, as well as on Sky Sports in the UK”

The NFL is increasingly turning to streaming providers to host its matches in a bid to boost audience numbers as an alternative to traditional broadcasters, with Amazon recently gazumping Twitter to snap up Thursday night NFL live streaming rights.

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

All by John