McDonald’s infomercial debut reveals the Frork, an unnecessary utensil made of French fries
Fast food chain McDonald’s is breaking into verdant new ground with a whimsical infomercial introducing the Frork, an entirely unnecessary utensil that uses French fries as prongs.
Moving into the food innovation realm enjoyed by the likes of Domino’s Pizza, the fast food brand has utilised its first ever infomercial to promote a utensil that affords the dipping of three French fries at a time.
In actuality, the Signature Crafted Recipes sandwich is the real takeaway from the ad, with the brand pushing several new flavours including Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon of the product.
Pitchman Anthony Sullivan fronts the slot which aired in New York on Sunday, 30 April. Furthermore, it has accumulated over one million views on YouTube.
"Anthony Sullivan here," said Anthony Sullivan. "Will the Frork change your life? Probably not. Will the Frork improve your Signature Crafted Recipes eating experience? I mean, sure... maybe."
McDonald's chef Michael Haracz, admitted that the “Frork is supremely superfluous,” adding “it shows that McDonald's is willing to do whatever it takes to help them enjoy every last bite”.
From 5 May, Frorks will be handed out at select McDonald’s US locations with the purchase of a Signature Crafted Recipes sandwich.
The brand is making a lot of firsts of late, last month it rolled out its first major unbranded ad campaign fronted by Mindy Kaling.