The Writer partners with New York University to deploy AI to discern meaning, tone and sentiment to words

Artificial Intelligence

The language consultancy, The Writer, has today announced its collaboration with New York University to support research into Natural Language Processing (NLP) – the branch of computer science that deals with analyzing and generating human language.

The Writer and the NYU Tisch School of the Arts’ Interactive Telecommunications Program (ITP), will explore how NLP and artificial intelligence can be applied to business language. The aim is to develop writing processes and analysis of written communications, by teaching a machine to recognize meaning, tone and sentiment.

ITP's mission is to explore the imaginative use of communications technologies, including how these might augment, improve, and bring art into people's lives.

The Writer, which has helped brands define their tones of voice for over 16 years, will also receive the latest data and insights into NLP from NYU.

“We’re excited to be among the first creative agencies to partner with a university to explore how machine intelligence could be applied to communications challenges in business – from improving customer experience, to developing a consistent tone of voice,” says Anelia Varela, US director at The Writer.

“The Writer’s commitment to NLP and the opportunities it offers makes this a very exciting collaboration,” says Dan Shiffman, associate arts professor at NYU. “As well as giving us new data to work with, this can open up a whole new career path for our students.’

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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