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Creative Havas TD Ameritrade

Havas Singapore and TD Ameritrade launches new brand campaign

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By Benjamin Cher, Reporter

May 2, 2017 | 2 min read

Havas Singapore and TD Ameritrade Singapore have launched a new integrated campaign around the tagline, “When you’re ready to go big, you’re ready to TD Ameritrade.”

TD Ameritrade

Havas Singapore and TD Ameritrade launches new brand campaign

This marks the first locally produced creative for the securities brokerage and online trading platform developed by Havas Singapore to position the brand as the default platform for elite local trader to trade on the US markets.

The launch TVC tells the story of Stephen, an ordinary guy from middle management who has “gone big” by trading with TD Ameritrade.

“Singapore is well known as a ‘giant killer’: small in size, but packing a serious punch,” said Andrew Hook, group executive creative director, Havas Singapore.

“People here are rightfully proud of their national achievements and global stature. At the same time, they are highly competitive, and always looking for a way to get ahead. TD Ameritrade offers everyday folks the chance to step into the big leagues, with trading tools and support which can put them on par with the pros,” he added.

“The beauty of this spot lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He’s got a secret, and this gives him the confidence to express his inner cool,” said Damien Shatford, director, The Sweet Shop.

TD Ameritrade: advert-top-1 by Havas Singapore

By TD Ameritrade

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