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APAC Creative Creative Works

APAC Creative Work of the Week: Tiger Beer redesign by Jones Knowles Ritchie

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By Benjamin Cher, Reporter

May 2, 2017 | 1 min read

Jones Knowles Ritchie and Tiger Beer have won the Ad of the Week with a redesign of the packaging of cans, bottles and multipacks.

The redesign strived to consolidate the brand’s position as ‘Asia’s Beer’ through a more heroic and premium identity.

Tiger Beer: advert-top-1 by jones knowles ritchie

By Tiger Beer

Overall Rating 5/5

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APAC Creative Creative Works

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