The 2017 Global Ace Awards, now in its 37th year, was held April 27, and offered B2B agencies and brands the opportunity to showcase their most creative work. The Aces, a signature program of the Business Marketing Association (BMA) New York chapter, honors agency work for clients that include GE, Hiscox, Western Union, 1010data to name a few.
B2B agency Stein IAS was among the big winners on Thursday, being recognized for a film series the agency co-produced with The Drum for its Cliché Killers film.
The series features a cast of marketers, from Google to Adobe, and comes out swinging at the most abused clichés in marketing like the light bulb or the handshake.
Stein IAS also won the most first place awards of any agency and took home a coveted Integrated Marketing Campaign award (for client Korn Ferry). In all, the agency was honored with eight ‘Firsts’ – and was recognized for efforts on behalf of clients including Western Union Business Solutions, 1010data, Korn Ferry and bswift.
Reuben Webb, chief creative officer at Stein IAS, commented: “It’s great to be back at the Aces, the true barometer for creativity in B2B marketing. All B2B agencies and clients look forward to this time of year, and we’re delighted to be so well represented in the honors, yet again demonstrating the power of our advanced marketing processes and creative firepower across the board. To collect a prize for ‘Integrated Marketing Campaign is particularly pleasing and it’s great to see that we’re still inspiring cliché killers everywhere. The boundaries of uncompromising originality and creativity are there to be pushed and we’re doing exactly that.”
The Best of Show winner was BBDO for the campaign “What’s the Matter with Sara” for client GE. Additionally, BMO Capital Markets and Gyro tied for the integrated marketing campaign under $250,000 (I’mpossible for Hiscox).