Mobile media veterans introduce new agency Madison Avenue Social
Three top martech executives announced today the formation of Madison Avenue Social, a new agency dedicated to social and mobile transformation in both the B2B and B2C space. Created as a partnership by Deirdre Catucci (president); Mike Gentile (executive creative director); and Tim McHale (chief media officer), the new agency was founded on the shared belief that social media should engage, educate and inspire people to take action.
Catucci, Gentile and McHale have a proven track record as they previously launched and expanded the successful Mobile Media Summit, which was sold to the Comexposium Group in 2015.
"We chose to trademark 'We Evoke Emotion' as our tagline and promise to our clients, based on the belief – backed up by outstanding metrics – that people are only inspired to take action when something touches them emotionally,” notes Catucci.
Commenting on the agency’s results, Cross Pens CEO Robert Baird adds: “Madison Avenue Social put Cross and Sheaffer brands on the fast track – their strategic approach has extended to our licensing partners – Marvel, Lucasfilm, Fonderie 47 & Liberty United. With 1,000-plus posts, articles and interviews to-date, they are one of the most dynamic and emotion-provoking social agencies on the horizon."
In addition, Madison Avenue Social today announced a strategic partnership with Mediasmith, a leading collaborative media agency.
"Mediasmith is delighted to be the media partner to Madison Avenue Social,” said Mediasmith CEO, David L. Smith. "I have known this team for a very long time and continue to be impressed with their knowledge of mobile media, their thought-leadership and creative talent, which specializes in emotion-based social media campaigns that break through the increasing clutter we see every day. We are very excited about adding Mad Ave Social to our list of creative resources."
Commenting on the agency’s in depth expertise in executing a “mobile first” strategy, Catucci notes: "From my years at AT&T, to the Mobile Media Summit, I've seen how much mobile has transformed all media, but nothing compares to its impact on social media.
"We decided to formalize our social media offering, applicable for both B2B and B2C, primarily because it represents what clients need today. Few social agencies really understand their similarities or differences, for that matter; like the lead-gen capability for B2B firms and the sales attribution capability for B2C companies of all kinds, tech or otherwise. If you don't know mobile, you aren't really maximizing social."