Creative Work of the Week: Brave celebrates 'That Superdrug Feeling'

Creative Work of the Week: Superdrug

‘That Superdrug Feeling’ has taken over the latest European Creative Works with Brave and Superdrug winning this week’s Creative Work of the Week title.

The first taste of the high street retailer’s new direction, ‘That Superdrug Feeling’ looks to reach a wider demographic through inclusive messaging.

The first campaign from Brave following Superdrug’s advertising review late last year, the TV commercial is an energetic and playful take of Superdrug’s core messaging featuring daring, bold, fun and fierce individuals.

Tasked with repositioning Superdrug’s advertising through a series of national TV activations, future activity from Brave is already planned around Father’s Day, Halloween and Christmas.

To vote for next week’s Creative Work of the Week winner check out the latest Creative Works round-up. To submit work for consideration please use our online form.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian