Facebook enables video creators to claw back cash from pirated content
Facebook has followed the example set by YouTube in allowing video creators to earn money from their work when it has been pirated by others.
A new tool contained within its rights manager software enables producers to trace unapproved versions of their work appearing on the site by way of video matching software capable of identifying moving images that have been copied and reposted by others.
Up until now this gave people the opportunity to either leave the content online or have it removed but now people will have a third option available to them, to generate some cash from pirated versions of their material.
This enables the video owner to lay claim to a stake of the money generated from ads associated with specific videos and forms part of a concerted effort by Facebook to ingratiate itself with creators as a means to encourage more original content.
The move brings it in line with YouTube, which operates a similar policy using its Content ID technology, offering greater protections and financial incentives to creators.