IAB SG Rolling Heavies: SPH’s Su-Lin Tan talks client needs, digital transformation and being a nerd

The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.

The second in the monthly series features Su-Lin Tan, deputy head of the digital division at Singapore Press Holdings (SPH), who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about career progression, digital transformation at the publisher and being a geek.

On the topic of digital transformation at SPH, she said: “Doing digital is not new to us, we had our first digital products twenty years ago, it’s just that it’s always been an afterthought. We’d repurpose some content, stick it out there on the platforms and off it goes. We wouldn’t really think about it but things are changing; consumption habits are shifting really quickly. As a media player that wants to be really big in years to come, we have think about how do we tackle consumers changing the way they consume news and media.

The first of the series featured Tobias Wilson, CEO of APD in Singapore and chairman of the IAB in Singapore, who chatted about leadership, agency culture and beard grooming.

Future episodes of Rolling Heavies will include Joe Nguyen, SVP APAC at Comscore and Michel De Rijk, APAC president of Group M’s Mplatform.

To produce The Rolling Heavies series, IAB Singapore partnered with 90 Seconds.

Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte