Arcade to handle more brands for Suntory Beverage & Food Singapore
Arcade has expanded its relationship with Suntory Beverage & Food Singapore, handling four consumer beverage brands for the company.
Arcade expands relationship with Suntory, take on more brands
The work will include conceptualisation and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.
The campaigns will include TVC, print and digital, running across North and Southeast Asia in 2017. Arcade Singapore will be in charge of the regional work, while Arcade’s Jakarta office will offer consumer insights and creativity in Indonesia, the region’s biggest market.
“We believe driving growth through creativity is key to building great client relationships. It feels good when a client like Suntory gives you one brand, Arcade delivers and then the client rewards us with three more iconic brands. Suntory want to grow and in Arcade they have found an entrepreneurial partner with the creativity to make that happen,” said Nick Marrett, founder and group chief executive, Arcade.
“The Arcade team creates wonderful advertising ideas that live in all channels. The work always comes from the heart of the brand but the killer blow is their irresistible consumer hooks. Creativity is the only road to growth in a market that expects new and interesting every time,” said Mario Suzuki, vice president of marketing (beverage division), Suntory Beverage & Food Singapore.