Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't Make This Crap Up

The creative boss of Coy Communications explains how his first big piece of work on a Cadbury’s commercial landed him the job at BBH in You Couldn't Make This Crap Up.

The first script and storyboard Mark wrote for a short TV ad was much more well-liked than the ideas of his superiors, causing tension in the agency. Mark got to make the ad and it made the cut for the D&AD annual. However, there was a small problem...

“I look at the credits," he said. "And there’s my boss’s name as the writer, there’s my other boss’s name as the art director and the second art director is me. I’m sure it’s just a clerical error. I’m sure it was some ill-informed PA who had got the names wrong after I had left."

He added: “That just happened to be the first ad that I got in the [D&AD] book… I can’t show you the commercial, I think it’s in the British Museum somewhere it’s so bloody old, or is probably fossilised.”

You Couldn't Make This Crap Up is directed by Nicole Bosky and filmed by Tom Baker

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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