Facebook is testing moving cover images to help businesses drive engagement

Netflix series Narcos is among those testing the feature

Facebook is looking to make its Pages offering for businesses and publishers more interactive with the addition moving cover images.

The social network confirmed it was testing a feature that will allow page owners to use videos they have uploaded as cover images.

In a statement on the matter, the social giant said it was "always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences."

"To do this, we’re testing the ability for pages to upload a cover video as the page cover," it told Adweek.

The feature was first spotted by Vlad Calus of Planable when he visited the page for Netflix Pablo Escobar drama Narcos.

During its F8 developer conference earlier this months, Facebook announced that users can now transform their own static profile pictures into moving images via a number of third party apps.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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