Brothers Cider, a family owned Somerset brand best known for its presence at music festivals in England since 1995, has selected London-based agency start-up Satellite75 to deliver their content strategy and support the execution of a summer of social content.
The project will focus on the upcoming 2017 Festival Season, during which Brothers Cider will be present at Sound City, Detonate, El Dorado, Glastonbury Fringe and many more iconic UK events.
Geraldine Doyle, sales and marketing manager at Brothers, said of the appointment: “Our new partnership with Satellite75 has already moved our content marketing thinking forward in leaps and bounds. The team at Satellite75 have a refreshing and innovative approach that feels much more collaborative and inclusive than previous agencies we have worked with. We are very excited about the future success this partnership will bring!”
On the win, Paul Blundell commented: “We believe that modern brands like Brothers Cider need to be as agile and fluid in their approach to Marketing, as their consumer is in their media consumption. Living and breathing the Brothers brand as an integral part of their marketing team creates an environment for success that the old agency model can never hope to achieve. We’re incredibly excited to be working with the team in Shepton and we’re looking forward to an exciting summer festival season together.”
Formed last year by ex-Weber Shandwick and FCB Inferno duo Roman Gaponenko and Paul Blundell, Satellite75 focuses on creating co-located partnerships with their clients; the model places Satellite75 as a direct extension of their client's marketing functions.