AFC Bournemouth appoints Two Circles to drive more commercial opportunities through revamped digital platform

Two Circles have been tasked with developing a new digital platform for AFC Bournemouth

Premier League side AFC Bournemouth has appointed data-driven sports agency Two Circles to develop a new digital platform that will enhance fan engagement and increase the club’s commercial performance.

The data-driven sports agency has been tasked with expanding Bournemouth’s commercial opportunities through the new digital platform as the club looks to increase their scale to capitalise on being in the top flight.

Rob Mitchell, commercial director at AFC Bournemouth, said: “When you arrive in the Premier League every aspect of the club has to up its game. With the help of Two Circles we are already taking the next steps to develop and improve our revenue streams from both existing and new sources.

He added: “Two Circles has provided us with invaluable insight which is designed to ensure that our commercial operations keep pace with our step up to the top flight”.

In addition to helping the club as they relaunch their digital platform, Two Circles will also implement a new data management infrastructure that will sit behind the site and all the digital platforms. The new solution will merge the incoming data sources, helping the club’s marketing and engagement abilities.

“We are delighted to be working with another top Premier League club and look forward to developing our relationship,” said Alex Gummer, lead consultant at Two Circles. “. Bournemouth have been one of the real success stories in recent seasons and the Club is clearly determined to keep moving forward. We are working together to meet their commercial ambitions through maximising the Club’s digital assets and providing the Club with a strategy that will benefit them and their fans”.

Two Circles has provided data-driven solutions for other Premier League clubs including Liverpool FC as well as major sports bodies including ATP Media, England and Wales Cricket Board and Ascot Racecourse.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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