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Ad of the Day: Calvin Klein shows there’s no age limit for being an underwear model

Ad of the Day: Calvin Klein

Calvin Klein has enlisted 73-year-old model Lauren Hutton along with actresses Rashida Jones and Kirsten Dunst to front its latest campaign.

Directed by Sophia Coppola, the campaign features a series of minimal black and white films in which the stars reminisce about pivotal moments in their lives, such as their first kiss.

Introducing the new tagline – ‘Calvin Klein or nothing at all’ – there’s an air of 80s/90s nostalgia around the campaign which also features Nathalie Love, Laura Harrier, Chase Sui Wonders (niece of designer Anna Sui) and Maya Thurman-Hawke (daughter of Ethan Hawke and Uma Thurman).

Hutton’s last appearance for Calvin Klein was back in 1993 as part of a runaway show. Since then she’s worked with Bottega Veneta, Glamour Magazine, Vogue Espana, and Vogue.com. Vogue has praised the ad for showing “there’s no age limit to being an underwear model”.

The project follows Calvin Klein’s underwear ad featuring the lead actors of the Oscar-winning film ‘Moonlight’. You can view the video in full by clicking on the image below.

To keep up to date with the latest advertising, creative and design projects from around the globe visit our Creative Works homepage.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian