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Tribeca Film Festival and IBM team up for ‘Storytellers with Watson’ competition

In partnership with the Tribeca Film Festival, IBM is inviting artists, filmmakers and other creatives to participate in its inaugural 'Storytellers with Watson' competition.

Those who wish to participate will be asked to submit ideas on how they would apply Watson’s cognitive computing technology to storytelling mediums such as film, video, web, gaming, augmented reality and virtual reality.

IBM has worked with Tribeca to develop five categories that can help participants determine how to best apply Watson to their stories. The categories, which are detailed here, include development, pre-production, production and post-production, audience experience and interaction, and marketing and distribution.

The competition, which is only running in the US, is accepting submissions until May 18. The winner of the competition will receive a trip for two to next year’s Tribeca Film Festival along with airfare and a hotel room.

“The Tribeca Film Festival has always been a celebration of innovation and cutting-edge ideas,” said Andrew Essex, chief executive of Tribeca Film Festival, in a statement. “Since IBM Watson has been a big influence across many industries, we’re eager to see how our creative community will apply this technology to inspiring their own creative potential. Our collaboration with IBM is important to our mission because it spurs our community to push the limits of what they think is possible and find new inspiration that can redefine their approaches to art and storytelling.”

“Cognitive computing is driving incredible advancements in what humans and machines can do together, and one of the areas where we’re seeing this accelerate is within media and entertainment,” added David Kenny, senior vice president of IBM Watson and Cloud Platform. “Some of the best ideas come from our developer partners, and the Tribeca Film Festival community represents a wellspring of creativity and imagination. Through this competition, we’re eager to engage this dynamic group to see how they apply Watson to solve challenges and enhance the stories they tell.”

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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