Preparing the next generation for work through tech an imperative says Duke of York

The Duke of York, Prince Andrew - image by Julian Hanford

The Duke of York, Prince Andrew has highlighted the need to empower creatively the next generation through technology in order that they positively enter the modern day workforce.

Writing in the May issue of The Drum, the Duke of York talked about his belief that those coming into work in the 21st Century need to fully prepare for the changes the emerging technology will drive.

"The next generation will need to be creative, have digital skills and a sound basis of understanding in STEM subjects, at the very least. They will need to think about being the very best in science, engineering, and technology and think around these areas as the very best opportunities for their future," stated Prince Andrew who added that supporting entrepreneurial activity and enterprise skills in business were also needed in order to scale new business.

He also spoke about his involvement in promoting those skills and his annual accelerant event, Pitch@thepalace and it's theme of augmented humanity for this year, which steered The Drum' issue exploring human technology and its links to the marketing community.

Also featured in the issue are interviews with Will.I.Am and Heston Blumenthal, an exploration of The hyper-customization of products and experiences by brands and a discussion with 'the human cyborg' Neil Harbisson.

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Photography taken by Julian Hanford

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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