WE Communications has been selected to run Auto-maker Infiniti’s ignition program, Infiniti Lab in Singapore.
The agency will identify and drive storytelling opportunities, showcasing start-ups in smart mobility, and raise awareness across the company’s various channels.
Infiniti Lab is an eight-week accelerator program for start-ups to connect with automotive and connectivity experts and resources. WE will develop a media plan for the eight-week period, as well as activate social, technology and lifestyle influencers.
“At Infiniti, we believe in the power of entrepreneurship and innovation, and aim to foster a global entrepreneurial community,” said Jodie Davies, senior manager, Infiniti global communications.
“Partnering with WE empowers us to drive this narrative of possibility and potential, and their integrated offering means our story will be consistent across all channels and platforms,” she added.
The agency will be driving stories around the current participants as well as amplify the company’s narratives around smart mobility and brand values of Infiniti Lab to a wider Asian audience.
“Technology underpins the growth and development of almost every sector, and WE is an agency with a strong understanding of how technology is changing the future. We are thrilled to partner with Infiniti Lab to help support new ideas in smart mobility and connectivity in the city," said Jeremy Seow, managing director, WE Singapore.