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PornHub app Trickpics applies saucy animated filters to nude selfies

Filters and stickers are the core of many photo messaging app, however, PornHub has identified a gap in the NSFW segment of this market and has as a result launched a new app – Trickpics.

The app, available on Google Play and App Store, allows users to spice up their nude selfies with over 15 animated filters and stickers. It was conceived as a Snapchat-like brand extension that protected users dignity and genitals with colourful animations.

Snapchat urges users not to share NSFW pictures in fear users can't control the image once its out there. The PornHub app addresses the revenge porn issue and provides a nice brand extension that looks to funnel users towards the Premium section of the site.

PornHub offers up animations, such as the trouser snake and a flame thrower, all of which can be creatively attached to selfies.

Corey Price, vice president of Pornhub, said: “Selfies have become a popular form of self-expression it today’s society. They are essentially the self-portrait of the digital age, capturing individuals in all their glory. You have the duck face, the bathroom pose, the obligatory gym pic, and, whether or not many of us want to admit it, the nude selfie.

“We are proud to announce our brand new app that provides graphic animation which overlays an image’s NSFW components to create a SFW, shareable image. Our fans can now share sexy pics with a twist, in a fun way that evokes their creativity.”

The images can be saved and shared across social networks.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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