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Gourmet Belgian waffle startup, WaffleWaffle, chooses agency of record, set to debut new ad campaign in June

Founders of wafflewaffle

The gourmet Belgian waffle company WaffleWaffle today announced it has chosen creative independent shop Barker as its ad agency of record.

Founded in 2009 by two college classmates Justin Samuels and Sam Rockwell, WaffleWaffle is expanding its distribution to include Whole Foods and Gristedes among other chains. The New York-based agency Barker has been tapped to handle WaffleWaffle's branding and strategy including new packaging and logo design, along with media buying and planning for the frozen, gourmet waffle company.

Along with WholeFoods and Gristedes, WaffleWaffle distribute throughout Walmart stores, Sam’s Club, Kroger, Shop Rite and DeCicco family markets. Barker will work on the launch of four new WaffleWaffle breakfast products, to debut in Walmart this June.

“Barker offers expertise, creative impact, and integration and were the ideal one-stop partner for our entrepreneurial firm.” says co-founder and managing partner of WaffleWaffle, Sam Rockwell.

Barker was founded in 2003, and has been honored with over 50 international awards, including Clios, OMMA Awards, Midas, Pro Max North America Awards, Davey Awards, BDA Medallion Awards, Communicator Awards and Webby Awards. Clients include: Bennigan’s, SlimFast, IDB Bank, Banfi Wines, PIRCH and NBC.

“I’m thrilled to announce Barker’s appointment as the first U.S AOR for WaffleWaffle,” said John Barker, founder and chief idea officer. “This is a delightful brand that is on-trend and we look forward to helping them change the category.”

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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