Business on the Move: Beats by Dre, Carpetright, East Midlands Trains and more
Apple-owned Beats by Dre has moved its $20m EMEA media planning and buying account from WPP to Havas Media.
Havas won the media account for Beats by Dre
Havas Media will run the Beats account across EMEA with a specialist team of “builders and buyers” - a bespoke model of media planners, creative, content specialists and strategists. The team will be headed up by Havas Group head of creative media Nick Wright.
East Midlands Trains has appointed The One Off as its lead creative agency. The One Off will be working through the line, creating campaigns to engage customers as well as developing the train provider’s customer service propositions.
Flower Council of Holland has appointed Fever as its retained integrated consumer agency to handle all social, content and PR activity across the UK. The appointment was made following a competitive tender process. Fever’s remit includes press and influencer relations, the development of video, editorial and social content, and community management across Facebook, Twitter, Pinterest and Instagram.
Carpetright has appointed Zenith UK as its full-service media agency, following a competitive pitch. The appointment comes ahead of Carpetright’s plans to transition from a nationwide carpet retailer to a home transformation brand. The brief will focus on building engagement with core target audiences and Zenith will handle all media planning and buying. The appointment will begin from July 2017.
Hostplus, one of Australia’s largest superannuation funds, has chosen Ogilvy Melbourne to become their creative agency of record after a competitive pitch process.
Centrepoint chose Campfire Marketing as its direct marketing and legacy partner agency, after a four-way pitch.
Kiwi.com has hired Frank to handle the consumer and lifestyle PR for the online travel business. The appointment was made by Alison Couper, formerly senior global comms director at Hotels.com. Frank will work with Alison to grow awareness and consideration of Kiwi.com's unique offering.
Manchester digital marketing agency, I-COM, added three new clients in the first quarter of 2017, securing retained marketing contracts with Lanes Group Plc and menswear brand Marc Darcy, in addition to marketing project work for Trustcare, a division of housing association Trafford Housing Trust.
MG ALBA (the operating name of the Gaelic Media Service) has appointed Electrify Marketing & Communications as its official promotion & PR partner for a two year contract, following a highly competitive tender process.