On demand TV service iflix has announced a partnership with Pakistan Telecommunication Company Limited (PTCL).
Iflix will offer PTCL broadband subscribers (4 Mbps and above) and Smart TV customers an unlimited access to its service for 12 months. Iflix serves as a digital hosting and distribution platform for Western and Asian dramas, obtained through partnerships with over 150 studios and content distributors globally, including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC, Sony Pictures and Media Prima.
PTCL’s chief commercial officer, Adnan Shahid, said of the news: “We want our customers to enjoy quality entertainment through PTCL Smart TV and our broadband service. Our partnership with iflix will allow our customers to stream international and Pakistani content at their convenience whenever and wherever they want. We are committed to be the preferred digital lifestyle partner of our customers and will work towards bringing more content and entertainment platforms in the future as well”.
Iflix Pakistan general manager, Farees Shah, commented: “Pakistan is one of the world’s fastest growing markets for internet and smartphone penetration. We are thrilled to partner with PTCL, Pakistan’s leading telecommunications giant to offer PTCL subscribers an unparalleled offering of local and international content. We can’t wait for more Pakistanis to press play!”
The on demand TV market is getting more competitive in Asia, as increased broadband and mobile speeds allows faster connections for video streaming. Last year UK broadcaster Sky cast its attention on Asia via an investment in Iflix, while Netflix is expanding its geographical reach in Asia, including Indonesia, where it was initially blocked.
PTCL customers will be able to share their iflix subscription with family or friends and watch different shows on two different devices at the same time. Subscribers can also download the iflix mobile application, from Google Playstore or the App Store, to stream content on smartphones, tablets, laptops or TV sets. Users will additionally be able to download their desired content to their mobile device for offline viewing.
Iflix offers premium TV content across a range of genres through a portfolio that includes Hollywood, Bollywood, regional and local programs.
Iflix is currently available in Malaysia, the Philippines, Thailand, Indonesia, Sri Lanka, Brunei, the Maldives, Pakistan, Vietnam and Myanmar.