‘Start treating everybody that you work with like a whole human’: 4A’s attendees sound off on humanity within the industry

At the 4A’s Transformation conference in Los Angeles, The Drum asked some of the industry’s most influential leaders what they think needs to be transformed in 2017.

While answers were varied, many said that they think we need to transform the way we treat one another. As issues like transparency and diversity continue to be divisive topics within the industry, Kathleen Hall, Microsoft’s vice president of brand, advertising and research, said that it’s important to also focus on what is “good and right," something she said could help combat the “attitude of divisiveness” that has pervaded in recent years.

Check out what others, including the 4A's outgoing CEO Nancy Hill, McCann New York's managing director Devika Bulchandani and ThinkLA executive director Susan Franceschini, had to say in the video above. To find out what attendees had to say on the topics of diversity and talent, click here.

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Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

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