PewDiePie promises to go PG as advertisers desert controversial Youtuber
Swedish YouTube comedian PewDiePie has vowed to dial-down his use of coarse language, Hitler jokes and anti-semitic skits in an effort to produce a more ‘family friendly’ show having weathered near continuous controversies in recent months.
Felix Arvid Ulf Kjellberg hit the headlines for all the wrong reasons after becoming embroiled in a row over anti-semitism. After initially defending his work Kjellberg has finally thrown in the towel after advertisers began deserting his popular show - confessing that he ‘loves money too much’.
Addressing his audience in his latest video PewDiePie said: “No more swearing, no more sexual jokes and definitely no more Hitler jokes. I wish I was joking, I’m not. It seems that YouTube has made some changes and about a third of my videos have become demonetized. I’m going to have [to be] family friendly from now on so I don’t go homeless.
“I love money too much.”
Kjellberg was jolted into action after reportedly earning less in one-day than in the whole of 2013, hitting him where it hurts in the pocket, despite a loyal audience of 55m subscribers which make the YouTuber one of the most watched and highest paid content creators on YouTube
YouTube has been clamping down on its advertising amidst ongoing fall-out from being associated with inappropriate content, prompting an advertiser exodus last month.