Fandango Marketing

Meghan Trainor and Fandango Fanshop unveil apparel to benefit Girls Inc

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By Kyle O'Brien, Creative Works Editor

April 10, 2017 | 3 min read

Pop songstress and Grammy Award-winner Meghan Trainor is partnering with the newly-launched Fandango Fanshop and Sony Pictures Animation to sell her “I’m a Lady” apparel to benefit Girls Inc. LA.

I'm a Lady

Meghan Trainor sells I'm a Lady shirts to benefit Girls Inc. LA

Trainor is featuring two shirts and one hoodie sweatshirt with an image of Smurfette from the movie “Smurfs: The Lost Village”, and the phrase “I’m a Lady” on it, from Trainor’s song of the same name that is featured in the movie. The exclusive-to-Fandango Fanshop products celebrate the inspirational message of female empowerment embodied by the “I’m a Lady” anthem.

All Fanshop profits support Girls Inc. LA, a chapter of Girls Inc., a leading advocacy organization that inspires all girls to be strong, smart and bold.

“Meghan’s apparel and Sony Pictures Animation’s collaboration fit perfectly with Fanshop’s goal to provide unique and fan-inspired product,” says Fandango chief marketing officer Adam Rockmore. “Fanshop is all about curation, focus, fandom, activating interest in the movies, and immersion in the franchises. The ‘I’m a Lady’ gear will not only engage Trainor and ‘Smurfs’ fans, but the apparel will also spread positive messages and help raise money for Girls Inc. LA.”

Meghan Trainor

Fandango Fanshop, Fandango’s first-ever movie merchandise store, features specially-created collections of unique and exclusive wearables, collectibles, and experiences tied to theatrical releases and beloved movie franchises, including “Guardians of the Galaxy Vol. 2,” “Baywatch,” “Wonder Woman,” and “Despicable Me 3.”

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