Creative Work of the Week: Merck Consumer Health asks 'am I too old for this?'

Creative Work of the Week: Merck

Merck Consumer Health and Ogilvy Italy have won this week’s European Creative Work of the Week title with a social experiment launching the pharmaceutical company’s corporate purpose movement, WE100.

Born out of the simple fact that life expectancy is increasing more and more, WE100 looks to prepare society for a new era of humans living 100 healthy years.

As the lead agency and global hub for Merck brands Neurobion, Pain Relief Franchise, and the WE100 Purpose Movement, Ogilvy Italy has launched the project with an experiment featuring the young members of the Turin diving team.

Posing the questions ‘am I too old for this?’, the film sees the budding young divers parents asked if they would like to learn to dive themselves. Proving you’re never too old.

To help pick next week’s Creative Work of the Week check out the latest round-up here.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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