‘It’s time to put people’s feet to the fire:’ 4A’s attendees discuss where industry stands on diversity and talent

Aside from the ongoing brand safety crisis that's plaguing YouTube, the topics of diversity and talent were two of the most widely discussed at the 4A’s Transformation conference in Los Angeles earlier this week as the industry continues to grapple with how it approaches its workforce.

While the advertising industry has made strides in recent years when it comes to hiring more diverse talent, there’s still a long way to go, and many are beginning to wonder how much of the talk around it is simply lip service and who is really taking tangible steps to become more inclusive.

At the conference, The Drum spoke a number of industry heavyweights to get their thoughts on the matter.

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Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

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