Business on the Move: Cadbury, Center Parcs, Bel Group and more
Center Parcs has appointed Y&R London as its creative agency, bringing to an end the four-year relationship the business had with Brothers and Sisters. The Drum has learned initial meetings were held with at least three agencies in February and of those Center Parcs opted for Y&R’s pitch.
Cadbury called a creative review to consolidate its advertising strategy
Chocolate maker Cadbury called a creative review in hunt for one agency to manage its advertising strategy that has been split between Saatchi & Saatchi and Fallon, the agency behind the drum-playing Gorilla advert.
It is understood that the review is being led by Dana Anderson, chief marketing officer at Cadbury-owner Mondelez, and that only London agencies are being considered ahead of the first briefing which happened this week.
The Salvation Army has appointed the Manchester arm of Weber Shandwick to develop and deliver the creative communications strategy for the movement’s redevelopment of Strawberry Field in Liverpool.
Weber Shandwick Manchester won the creative brief after a competitive pitch process. It has been tasked with raising awareness of the project and delivering a global fundraising campaign.
Cheese maker Bel Group, with brands including Laughing Cow, Boursin and Mini Babybel, has named Mediavest Spark as its media agency in the US and 19 other markets.
Mediavest Spark, a Publicis Media global agency, took over for OMD, which had previously handled the business. The account will be handled by Mediavest Spark’s Paris office, with other regional offices, such as Chicago, also handling some of the business.
The Royal Voluntary Service charity has brought on TVC Group for the third year running to work on GrandFest, a one-day festival celebrating older people and their skills. TVC has responsibility for the event's creative development, content capture, asset creation, and media strategy and outreach.
EasyRoommate has appointed Navigate Digital to work on global affiliate programs on a global scale, covering three networks, eleven different key markets and over 1,200 publishers promoting the brand.
Global public relations firm, Finn Partners, this week acquired Singapore-based Ying Communications, a B2B PR and marketing firm focused on the tech sector as well as its sister agency True Worth Consultants. The two founders, Allan Tan and Yin Ching Yeap, will serve as managing partners and report to Howard Solomon, one of the Finn Partners founding managing partners.
Creative agency Pablo London has been appointed by Canadian coffee house Tim Hortons as lead creative agency for its UK and Ireland launch following a competitive pitch process.