Curtis, previously fashion director, has spent 12-years at the magazine, playing a pivotal role in both the creative and commercial success of the brand.
She began her career in fashion in the early 90s and was fashion director and a founding member of fashion title Wallpaper*. She then worked as a freelance consultant for fashion brands before joining Elle in 2004.
Curtis said: “I have been passionate about Elle magazine ever since I bought the first issue in 1985 when Elle first launched in the UK. I am truly honoured to be taking the helm of such an incredible brand at such an exciting time in media. This is my dream job and I am thrilled to have the opportunity to take Elle to new creative and editorial heights.”
She will take up the role with immediate effect, replacing Lorraine Candy who left the magazine at the end of last year to become The Sunday Times’ first luxury content director and editor in chief for its fashion supplement Style.
Jacqui Cave, group publishing director, Elle UK, added: “The calibre of applicants for the role of editor-in-chief of Elle UK was incredibly strong but Anne-Marie was the outstanding candidate. Her intimate knowledge and understanding of the Elle DNA and the spirit of the Elle woman enabled her to present a creative vision for the magazine and the Elle business that was simply outstanding. I'm incredibly excited to be working with her in her new role as editor-in-chief and realising both our creative and commercial ambitions for the Elle brand.”