As a rule of thumb, the internet does not like change. As a result, many people were left scratching their heads after legacy web companies AOL and Yahoo made the announcement they will merge into a company called Oath.
Spearheading what seemed to be an early launch in response to media leaks, AOL chief executive Tim Armstrong urged the public to #TakeTheOath, inspiring some light-hearted jests at the new brand identity.
— Tim Armstrong (@timarmstrongaol) April 3, 2017
Here are some of the finest tweets marking the moment.
10 better names than Oath:
-Legacy Internet Systems
-how send email?
— Money Badger (@gomoneybadger) April 3, 2017
Q: Is "Oath" Yahoo or AOL?
Q: What will determine success?
Q: What's the strategy
A: Build a competitive moath
— Ashley Mayer (@ashleymayer) April 4, 2017
A: They loath it.
— Dharmesh Shah (@dharmesh) April 4, 2017
Part of me is amused Oath couldn’t get this handle
Bigger part hopes it actually did & this is what it chose to do pic.twitter.com/Jvidm6HqgA
— Dieter Bohn (@backlon) April 4, 2017
Nobody tell the Flickr users they’re going to have to use an Oath login.
— Anil Dash (@anildash) April 4, 2017
wow Oath's Twitter is good pic.twitter.com/Fqf6XiZKUV
— Jenna Amatulli (@ohheyjenna) April 3, 2017
Orientation at Oath pic.twitter.com/1eFHXhmk87
— Amanda Terkel (@aterkel) April 3, 2017
— BuzzFeed Tech (@fwd) April 3, 2017
Yahoo is becoming Oath? Will you have to be a freemason to have an account or is this one of those save your virginity for marriage things? pic.twitter.com/zWB2g6wwBd
— Thomas Hawk (@thomashawk) April 4, 2017
AOL and Yahoo merging to form 'Oath' is like in the school cafeteria where the kids no-one likes join forces and sit together.
— Kristian Carter (@KRISTIANTCARTER) April 4, 2017
— Telegraph Technology (@TelegraphTech) April 4, 2017
Contender for worst corporate re-brand ever: the combined AOL/Yahoo/Verizon will be called...
— Matthew Garrahan (@MattGarrahan) April 3, 2017
Of course, with or without the scrutiny the resulting body boasts many of the web’s top brands.
— AOL Inc. (@AOL_Inc) April 4, 2017
Fan or not of the new brand, the company has urged that it will not be overly prominent across its products: "You won’t see Oath everywhere. We’ll put people and brands – ours and yours – first."
Underlining a new era of leadership at the company is the departure of Yahoo chief Marissa Mayer.