Airbnb expands 'belong' positioning with campaign to support marriage equality in Australia

Airbnb has launched a campaign for marriage equality in Australia

Airbnb is calling for marriage equality in Australia with a campaign urging Australians to wear a custom-made ring to show their support.

Airbnb’s Until We All Belong campaign calls on Australians to show their acceptance of marriage equality by wearing a ring, designed by Marc Newsom.

The custom-made ring features a small gap to serve as a representation of the gap in marriage equality, the campaign asks people to commit to wearing the ring until same-sex marriage is recognised in Australia.

The rings will be sold for “free” on eBay, however, people will be asked to pay for postage.

Airbnb has launched a series of online films to create awareness of the issue after recent polls revealed two-thirds of Australian’s support marriage equality.

The campaign is being supported by some of Australia’s biggest brands including Qantas, Google, ANZ and eBay and has been created in collaboration with The Equality Campaign.

Airbnb claims it marks the most public corporate declaration for marriage equality in Australia to date. It comes weeks after the chief executives of the country’s largest companies signed a letter to the Australian Prime Minister calling for action.

Airbnb CEO Brian Chesky said the campaign aims to start a national conversation about the issue.

"Openness and belonging are at the heart of Airbnb - it's at the core of what we do every day. We are committed to helping people belong no matter where they are in the world and strongly believe that everyone should have the right to marry the person they love.

"This is an opportunity for people to show their support for marriage equality - not just those within the LGBTQI+ community, but for anyone to make their support for a brother, sister, parent, friend or loved one known."

The campaign was created by Clemenger BBDO Melbourne in partnership with production company Revolver/Will O’Rourke, director Jonathan Kneebone/The Glue Society and photographer Derek Henderson.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs