Publicis Russia’s social experiment has won over The Drum readers to be crowned European Creative Work of the Week.
Looking to discover if people were responsible to own guns without any gun control, the experiment ran via the website webrifle.org. Following a fast registration process, those who visited the site were given a number and after waiting in line were given control of a robotized rifle which could be controlled remotely.
Closing down a small city square for a day, the experiment saw someone ‘killed’ if/when the person in charge of the rifle hit the trigger.
Out of 254 shooters one in 27 took the shot with most of the shooters being real gun owner. However, they were shocked when they believed they had killed someone for real. The majority fed back that they would now think twice before taking a gun in their hands.
IEFGC (Independent Enthusiasts for Gun Control): Support gun control by Publicis RussiaAdded 24 March 2017
Keep up to date with the latest advertising, design and creative projects from around the globe on our Creative Works homepage.