Mini drones try (and fail) to deliver labels in this funny April Fool’s Day ad for OnlineLabels.com
This year, many brands have tried to capitalize on April Fool’s Day buzz with pranks that mock society’s obsession with gimmicky technology: T-Mobile and Quilted Northern both rolled out campaigns that make fun of wearables, KFC created a voice-activated “smart” bucket and Honda unveiled a line of car horn emojis.
A little-known brand called OnlineLabels.com is also getting in on the action with a tongue-in-cheek video that promotes the debut of its so-called “state-of-the-art” drones, which, at closer look, are anything but state-of-the-art.
In the video, which was created in-house by OnlineLabels.com, an earnest-sounding voiceover tries to talk up the drones by explaining that a team of “dedicated aviation experts” will be operating them from an “advanced drone control center.” But the footage that accompanies the narrative tells a different story: the team of “dedicated aviation experts” is really just one guy with a laptop, and the “control center” is actually a janitorial closet.
Later in the video, the brand reveals that its drones are so weak that they can only deliver one sheet of mailing labels per trip – and that it could take up to 100 business days for it to arrive at your doorstep.
“Maybe we have a few kinks to work out, but we’re pretty excited to share our vision with you,” the voiceover says after explaining that there’s no guarantee the sheet of mailing labels will arrive dirt-fee.
As companies like Amazon make headlines for delivering mundane things sunscreen via drone, the video does a good job of cleverly pointing out that drone delivery may be overhyped (after all, you’d be hard-pressed to find someone who is in such dire need of mailing labels that they would want to have them delivered via drone).