Pizza Hut cuts a slice of party culture with Ibiza rocks partnership

Pizza Hut and Ibiza Rocks partnership

Pizza Hut has partnered with the Ibiza Rocks Hotel to tap into the Spanish island’s party culture, as the pizza brand looks to forge deeper ties with music fans.

The company is looking to build upon PHR’s ‘Taste Freedom’ campaign with work from comms agency Tangerine. It will expand its footprint via in-resort work including a dedicated content hub, numerous experiential events, digital promotions, social media competitions, and tailored video created and shared by DJs and influencers.

Sonya Mooney, digital campaigns manager at PHR, said: “This year we plan to take our new look, new menu and new vibe to the next level by promoting freedom from every day routine. For millennials, nothing screams freedom more than that holiday feeling.

“Ibiza Rocks was a natural partner for us, as it will really help us bring this concept to life in a way that truly resonates. Our content-led and experiential approach will provide us with various touchpoints to authentically engage with customers, ensuring PHR is at the heart of Ibiza Rocks guests over the summer period.”

The Ibiza Rocks campaign has been supported by Lexis PR and digital agency, Amaze.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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