Brecks has rebranded family breakfast cereal Honey Monster Puffs after reducing its sugar content down from ‘red’ to ‘amber’.
Working in partnership with branding agency, Robot Food, a study into consumer trends followed by collaborative brand and product development workshops has lead to the cleaner, bolder and more confident logo featuring a contemporary new-look Honey Monster.
The new packaging replaces the previous red logo with a softer yellow and white design and will be in stores from April.
“Robot Food’s fantastic work has made Honey Monster Puffs relevant again,” said Gary Lewis, managing director at Brecks Brands. “Building on the decades-old consumer love, they’ve moved it on enough to prompt a powerful reappraisal. We’re now a brand that modern families can really trust and buy into.”
Honey Monster Puffs now boast 25% less sugar and Brecks has already extended the range to include Oat Puffs and are developing its brand with the help of Robot Food.