Emirates defuses laptop bomb talk with humour

Emirates defuses laptop bomb talk with humour

Emirates has moved quickly to dispel concern emanating from a US ban on passengers carrying electronics on board from certain Middle East and Africa routes, by drawing attention to its own exemplary entertainment offer.

The United Arab Emirates flag carrier responded with its own piece of crisis PR after US officials singled out Emirates, alongside eight other carriers, for a ban on bringing everything from tablets to portable DVD players onto flights.

In an 18 second video response posted on Twitter however Emirates asked ‘Who needs tablets and laptops anyway?’ It then goes on to say ‘Let us entertain you’, depicting actress Jennifer Aniston taking advantage of the airline’s own custom inflight entertainment system.

Emirates has confirmed that it will order all US bound passengers flying from Dubai International Airport to stow electronic devices larger than a smartphone in the hold, rather than taken on as checked baggage.

Not all Twitter users were impressed by the message however, with many pointing out that they required their own laptops to work.

Jennifer Aniston was named as the official face of Emirates Airlines last year.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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