Emirates has moved quickly to dispel concern emanating from a US ban on passengers carrying electronics on board from certain Middle East and Africa routes, by drawing attention to its own exemplary entertainment offer.
The United Arab Emirates flag carrier responded with its own piece of crisis PR after US officials singled out Emirates, alongside eight other carriers, for a ban on bringing everything from tablets to portable DVD players onto flights.
In an 18 second video response posted on Twitter however Emirates asked ‘Who needs tablets and laptops anyway?’ It then goes on to say ‘Let us entertain you’, depicting actress Jennifer Aniston taking advantage of the airline’s own custom inflight entertainment system.
Let us entertain you. pic.twitter.com/FKqayqUdQ7
— Emirates airline (@emirates) March 21, 2017
Emirates has confirmed that it will order all US bound passengers flying from Dubai International Airport to stow electronic devices larger than a smartphone in the hold, rather than taken on as checked baggage.
Not all Twitter users were impressed by the message however, with many pointing out that they required their own laptops to work.