Twitter courts media publishers with launch of live video API
Twitter is pulling out all the stops to bring media publishers on board with the introduction of a new live vide API designed to make it easier to post live broadcasts.
The tool will enable third party’s to more closely entwine their video tools with Twitter’s own interface, linking in with Twitter’s own Periscope Producer feature to ease the complexities of producing such material.
Telestream, Wirecast, and Livestream Switcher are among those partnering for this morning’s launch, which is expected to operate in a similar manner to the Facebook Live API.
Once live broadcasters will be able to plug in their own video cameras, editing software and satellite vans to smooth transmission via a highly customisable interface.
Twitter is investing heavily in video as it looks to capitalise on the higher advertising revenues which come with it, implementing the ability to host live broadcasts straight from its own app for the first time in December.
This has created something of a conundrum for the service however as it weighs up whether to prioritise Periscope, its dedicated live video app, or focus its energies on the main app instead.
The holy grail for Facebook and Twitter is to pick up live TV streaming rights.