Creative Work of the Week: Ogilvy Melbourne and AAMI's quest to not being 'insurancey' succeeds
Ogilvy Melbourne has won this APAC's Ad of the Week title with its continued creative push on AAMI's not very 'insurancey' campaign.
Featuring over-enthusiastic nans in gold leggings to a family stranded in ship creek to broken heels in Broken Hill, AAMI utilises traditional story telling and trademark humour to showcase what AAMI’s Motor Roadside Assist, Home Complete Replacement Cover, and the AAMI SmartPlates App has to viewers.
Delivering insurance in a not very 'insurancey' way is core to AAMI's communications and brand platform, with memorable and engaging stories, colourful characters for Australians to identify with and enjoy.
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