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Creative Work of the Week: Ogilvy Melbourne and AAMI's quest to not being 'insurancey' succeeds

Ogilvy Melbourne has won this APAC's Ad of the Week title with its continued creative push on AAMI's not very 'insurancey' campaign.

Featuring over-enthusiastic nans in gold leggings to a family stranded in ship creek to broken heels in Broken Hill, AAMI utilises traditional story telling and trademark humour to showcase what AAMI’s Motor Roadside Assist, Home Complete Replacement Cover, and the AAMI SmartPlates App has to viewers.

Delivering insurance in a not very 'insurancey' way is core to AAMI's communications and brand platform, with memorable and engaging stories, colourful characters for Australians to identify with and enjoy.

To keep up to date with the latest creative, design and advertising projects from around the globe visit our Creative Works homepage.

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Benjamin Cher

Benjamin Cher is The Drum's APAC reporter, reporting on the interesting and quirky nuances of digital marketing and technology in the region. Based in Singapore, he has interviewed major brands such as Dell, Lenovo and IBM before, covering an extensive range of topics from cyber security to innovation. In his time at the drum, Benjamin has covered issues ranging from influencer marketing to data analytics to startups.

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