The Boss Baby airs tailored parody trailer at Beauty and the Beast theatrical showings

Studios often run movie trailers to as broad an audience as possible, however, the likes of Deadpool especially, opened up a world where they could tailor these teasers for specific audiences – the latest instance of this is an exclusive slot from Dreamworks that aired theatrically on screens showing Beauty and the Beast.

The trailer, first spotted by Hollywood Reporter, runs before and pokes fun at Disney’s Beauty and the Beast – a movie that Fox also mocked with a dedicated Logan ad ‘Beauty or Beast’.

The Alec Baldwin-led animated flick, the premise of which sees babies face-off puppies for adoration from adults, the teaser sees approximations of Beauty and the Beast characters mashed about on-screen briefly.

The Boss Baby said: “Look you’ve all made an excellent decision to come see this movie today, you are clearly shrewd so let me lay this out for you, on March 31, my movie, Dreamworks, The Boss Baby, will be coming out. We don’t have any talking candlesticks but if that’s a deal breaker we will cram on in there somewhere.”

From there, it is business as usual, nonetheless, the contextual reference to the live-action Disney movie will no doubt grab the attention – and retention – of audiences come the Boss Baby's 31 March release date.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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