Creative Work of the Week: Cast and crew of diabetes sufferers and their carers create 'Made by Diabetics' film to raise awareness

Creative Work of the Week: Accu-Check

Russian independent creative agency Voskhod has won this week’s European Creative Work of the Week title for its ‘Made by Diabetics’ film for Accu-Check.

Approximately 422 million people worldwide – and 7% of Russians – live with Diabetes. For some people this diagnosis is a huge impulse to keep fighting for their lives, but others feel helpless. As a result, one in three diabetics don’t follow medical advice, putting their lives at risk.

In a bid to encourage those with the condition to continue the fight the film, ‘Made by Diabetics’ was created solely by a cast and crew with the condition and their caretakers.

To vote for next week’s Creative Work of the Week winner check out our latest Creative Works round-up.

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You can keep up to date with the latest advertising, creative and design work from around the globe by visiting our Creative Works homepage. You can also submit work for consideration using our online form here.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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