Russian independent creative agency Voskhod has won this week’s European Creative Work of the Week title for its ‘Made by Diabetics’ film for Accu-Check.
Approximately 422 million people worldwide – and 7% of Russians – live with Diabetes. For some people this diagnosis is a huge impulse to keep fighting for their lives, but others feel helpless. As a result, one in three diabetics don’t follow medical advice, putting their lives at risk.
In a bid to encourage those with the condition to continue the fight the film, ‘Made by Diabetics’ was created solely by a cast and crew with the condition and their caretakers.
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