Havas Group chief executive Yannick Bolloré has denied any knowledge around the decision by Havas UK to pull spend out of Google.
Tweeting after it was revealed that Havas UK had made the choice to withhold spend with the search giant as a result of the revelations that brands were seeing their ads run against terrorist and extremist video content on YouTube, Bolloré wrote: "I was completely unaware of the decision of Havas UK with Google. I will investigate what happened before making an official statement."
This tweet followed that of Havas UK's chief executive Paul Frampton announcing: "We have a duty of care to our clients in the UK marketplace to position their brands in the right context where we can be assured that that environment is safe, regulated to the degree necessary and additive to their brands' objectives."
The announcement by Frampton came on the heels of the Guardian announcing that it would cease spend with Google and the Government also seeking clarification from the company as to why it was seeing its own advertising run against such undesired content.