D&AD has revealed the creative for its 2017 Festival, which shows its famous pencils exploding with bursts of shapes and colour.
Designed by The Beautiful Meme the colours, textures and shapes aim to 'represent the ever shifting nature of our category, thinking and work'.
There will be at least 20 designs in the campaign with a number light projected on the walls at the Truman Brewery - adding movement and colour to the areas where the winning work is displayed.
Executions will also appear as animations on screens at the entrance to the events and as prints throughout the venue. This series will be shared through D&AD’s social channels as well as on their website in the run up to the Festival.
Tim Lindsay, chief executive officer of D&AD, said: “D&AD is much more than an awards show and the Festival is a fine example of this - bringing together 26,000 pieces of work, 250 jurors, speakers, exhibitions, events, parties and the Awards Ceremony itself in what is a slightly crazy, slightly chaotic evocation of the wonderful world of creativity and the dividends that excellence delivers.
"This year's branding from the Beautiful Meme builds on their rich visuals and sharp statements from last year in a brilliant expression of what the Festival and our business is all about at its best.”