Berocca has introduced a new brand character in the form of ‘Roccy’ the chameleon as part of a £3m campaign to communicate how the brand can help combat tiredness and fatigue.
The TV ad by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life 'the thrill of feeling energised' that vitamin B1 and B2 in Berocca delivers.
Paul Rizzello, creative director at J. Walter Thompson London, said: "We wanted to articulate that feeling you get when you’re at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people.”
The new creative, which launches today (17 March), will run simultaneously across TV supported by VOD to maximise the potential reach.