Ad of the Day: Berocca looks to energise the nation with a body popping chameleon

Ad of the Day: Berocca looks to energise the nation with a body popping chameleon

Berocca has introduced a new brand character in the form of ‘Roccy’ the chameleon as part of a £3m campaign to communicate how the brand can help combat tiredness and fatigue.

The TV ad by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life 'the thrill of feeling energised' that vitamin B1 and B2 in Berocca delivers.

Paul Rizzello, creative director at J. Walter Thompson London, said: "We wanted to articulate that feeling you get when you’re at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people.”

The new creative, which launches today (17 March), will run simultaneously across TV supported by VOD to maximise the potential reach.

In addition, the campaign will also encompass OOH, DOOH shopper, PR, digital, and social media, targeting those on their daily commute. The OOH will take the form of digital 6 sheets and Tube cards.

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Natalie Mortimer

I look after all things creative.

All by Natalie