News

Netflix reveals return of a Series of Unfortunate Events with mysterious coded video campaign

Video streaming giant Netflix has confirmed in a very roundabout fashion that Lemony Snicket’s dark childrens’ show, a Series of Unfortunate Events, will return for a second season.

The full eight episode run of the show landed on the service 13 January and looks to have performed well enough to warrant an immediate follow-up, although Netflix does not reveal viewing figures to pinpoint just how well.

The return of the secretive series starring Neil Patrick Harris as the nefarious Count Olaf and Patrick Warburton in the role of narrator Lemony Snicket, was heralded in a coded YouTube video called ‘A Miserable Message’.

In the messaging letters are lit up guiding viewers to the web page vastlyfrighteningdecision.com in which a letter penned by Warburton’s Snicket, SlashFilm reports that it reads: “Despite my repeated warnings, you have viewed the Netflix adaptation of my distressing work, known collectively as A Series of Unfortunate Events. Some of you have even binged, a word which here means, ‘Watched several episodes right in a row, despite having much better things to do with your time'.”

He concluded: “To my horror, Netflix has been encouraged by this and funneled their ill-gotten gains towards a second season of this unhappy and unnerving series.”

The campaign is authentic to the book’s themes of conspiracy and retains the show’s brevity. Season two will be ten episodes long taking viewers through five of the books, leaving another eight episodes for a final season to conclude the 13 books.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

John McCarthy

Entertainment marketing reporter. I write about the amazing marketing things happening in movies, music and video games. On the hunt for the weirder trends in marketing and advertising.

I drink tea.

All by John