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Dave Trott gets drunk…and gets fired: You Couldn't Make This Crap Up Episode 1

In the first episode of You Couldn’t Make This Crap Up, copywriter and creative director Dave Trott explains why you’d better be doing a good job if you’re going to swear at superiors.

While working on a Pepsi ad early on in his copywriting career, Trott devised the strapline 'Lip smackin’, thirst quenchin’, ace tastin’, motivatin’, good buzzin’, cool talkin’, high walkin’, fast livin’, ever givin’, cool fizzin’ Pepsi'. The team loved it, and he got to write the script for the TV ad too.

Furious at not being invited on the shoot and how the ad turned out, Trott went to the pub to get drunk, swore angrily at the creative director and got himself fired.

“Luckily enough on Monday he took it back and said we both did something wrong there," he said. "I was a junior and totally out of order but he thought the work I was doing was worth it.”

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Katie Deighton

Katie Deighton is The Drum's video reporter and researcher, covering the marketing and media industries through film (and words).

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