The Drum has announced the first panelists at The Drum Arms exclusive event, which will discuss how advertisers can better understand consumers and drop all the excuses that are slowing down their investment in mobile advertising.
Bruce Daisley, Twitter VP Europe; Emily Henderson, head of digital, Google Media Lab EMEA; and Bradley Hill, group account director of digital at Dentsu Aegis Network, will be joining the panel discussion during advertising week Europe 20-23 March, with more to be announced.
Hosted at The Drum Arms pub in London, the event, run in association with AdColony, will explore the opportunities around creative, planning, measurement, apps and all aspects of mobile in a people-based marketing era.
Throughout the week, the Drum Arms pub will be the go-to-place for industry expertise and insight on various topics and will host a range of activities, including The Chip Shop Awards Chalkboard Challenge. There will be many opportunities to sign up for events and to get involved.