Thinking of launching in APAC? Here’s what you need to know

Asia Pacific is set for huge growth in the digital advertising space. So how can companies thinking of launching their business in that region take advantage – and do it the right way? The Drum, in partnership with Ultimate Asset, asked top leaders in the industry for advice and tips.

Industry leaders from Tremor Video, Adludio, and Ultimate Asset all agree that APAC’s digital market is buoyant and ripe for opportunity but warn that companies will need to adapt to local customs, put in the hard graft and practice patience if they want to succeed in APAC.

“You need to be sympathetic to local customs and local methods of doing business. It’s very different communicating with somebody client-side within Singapore versus communicating with somebody that is in Vietnam, Thailand or the Philippines,” says James Lyon, owner and managing director at Ultimate Asset Asia Pacific.

APAC is expecting huge demand from clients in the digital advertising space and Strategy Analytics predicts that by 2021, APAC’s digital ad market will be 33% bigger than North America’s.

Watch the video above to learn about the importance of doing due diligence on the market, recruiting the right people to drive success in APAC and choosing the markets that are the most applicable to your business.

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