International Olympics Committee selects Publicis to lead 2018 Winter Olympics brand campaign

Publicis will launch the campaign in the months leading up to the Games, which will take place in February 2018

The International Olympic Committee (IOC) has appointed Publicis to lead its global brand campaign for the 2018 Winter Olympics in PyeongChang.

The project will be led out of the Publicis UK office, with support from Publicis New York and its digital agency Poke, which it acquired in 2013.

Together the agencies will be responsible for developing broadcast, digital activation and integrated Olympic channel content to promote the winter Games in South Korea.

The campaign will launch in the months leading up to the Games, which will take place in February 2018.

Melinda May, the IOC’s vice president of marketing strategy and activation, said: “We’re delighted to be working with Publicis and Poke in delivering such an important campaign. We were impressed by the collaboration and dedication shown, and the deep interest and understanding of the IOC’s mission. We felt they were the best agencies to develop our campaign.”

Nick Farnhill, chief executive of Publicis London and Poke, added: "We're thrilled to be working with the IOC, it’s a great privilege. They are passionate and committed to building a better world through sport, and the opportunity to be their partner in delivering world-class communications and a global participation idea for the 2018 Olympic Winter Games is one of the most exciting projects we could be involved with.”

Earlier this year the Publicis Groupe announced that Arthur Sadoun, head of Publicis Communications, would replace Maurice Levy as chairman and chief executive on 1 June.

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Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

All by Tony